Marcela Lopez's profile

Gensler Office Change Management Campaign

Marcela Lopez
•
Brand Design collaborative design concept design Design Management environmental graphics implementation strategy
Gensler Office 
Change Management Campaign 

Going back to the office after the pandemic had to be FUN! We hijacked the existing spaces and graphics to create a sense of excitement and anticipation that would leave people with a sense of wonder of a great change that was coming to our office. After multiple collaborative sessions with all our colleagues, we came up with the main concept that reflected some of the needs that were revealed to us in these sessions: closeness, excitement for the future, joy and hope. ​​​​​​​

This project won a Gensler Design Excellence Award in 2022. 

My role in this project: Creative Direction for Environmental Graphics, Concept Design and Design Management. 
Graphic Designer: Adriana Esquivel

Brand Design collaborative design concept design Design Management environmental graphics implementation strategy
Brand Design collaborative design concept design Design Management environmental graphics implementation strategy
Brand Design collaborative design concept design Design Management environmental graphics implementation strategy
Brand Design collaborative design concept design Design Management environmental graphics implementation strategy
Brand Design collaborative design concept design Design Management environmental graphics implementation strategy
Brand Design collaborative design concept design Design Management environmental graphics implementation strategy
Brand Design collaborative design concept design Design Management environmental graphics implementation strategy
Brand Design collaborative design concept design Design Management environmental graphics implementation strategy
Gensler Office Change Management Campaign
Published:
Marcela Lopez's profile

Owner

Marcela Lopez's profile
Barcelona, Spain

Gensler Office Change Management Campaign

Published:

Tools

Creative Fields